Tracking reputation in the digital age: How and why to do it

Reputation tracking is important, especially in a digital world – Meltwater’s Mimrah Mahmood shares a few efficient and cost-effective ways to incorporate digital into a company's existing reputation tracker.

Managing and measuring digital brand reputation is important because the smallest of actions can have a big impact and affect reputation negatively.

Meltwater’s senior director and partner, Mimrah Mahmood, made this point during his talk on reputation

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