Tourism Australia’s programmatic touchdown at the Super Bowl

Tourism Australia’s viral campaign ‘Dundee’ aired at the Superbowl, but the ongoing benefits of the campaign have been through heavy programmatic spend, customer journey mapping and consumer data analysis.

Well before the players hit the field for this year’s Super Bowl, Tourism Australia was teasing its bold Dundee campaign – a film trailer that appeared to announce a Crocodile Dundee reboot, but was actually a campaign to market Australia...

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