Tophatter flips the e-commerce script to bring fun back to shopping

Tophatter, the e-commerce platform, is pursuing a very different model than many of the industry’s major players.

There’s no search button on Tophatter, the mobile discovery marketplace with a game-like format and a mission to spark fun and intense shopper involvement.

And the platform, which auctions 100,000 products every day in live, back-to-back, 90-second...

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