TOMS marries brand activism with media effectiveness

TOMS, the ethical shoe and coffee brand based in the US famous for donating a pair of shoes to those in need whenever a customer makes a shoe purchase, is moving to activate its media budget with its ethical purpose.

After adtech, martech and fintech could ‘philtech’ be a thing? Philanthropic technology forms part of the latest marketing efforts from TOMS, the shoe brand born back in 2006 with the purpose of doing good.

Buy a pair of its shoes and it donates footwear...

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