TOMS’ formula for connecting with young consumers

TOMS, a socially-conscious shoe manufacturer, faced the challenge of forging a connection with younger buyers while retaining its core millennial audience.

TOMS, a shoe company that pioneered the one-for-one model – in which a business donates one item to someone in need for every one it sells – rode its socially-conscious approach to success after launching in 2006.

Although the brand never paid...

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