Earlier this year, the marketers at Tommy Hilfiger created their own spin on a pop-up store: They invited 2,000 consumers to a fashion show on Venice Beach, Los Angeles, and let them instantly purchase any item that caught their eye as its models traversed...
Tommy Hilfiger learns to move in real time
This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.
