To communicate a virtual reality: Building trust in the first US-approved prescription CBD medication

Epidiolex, the first FDA approved prescription drug derived from cannabidiol, needed to build trust with US doctors through an experience that communicated the drug’s professionalism and rigour at scale.

For those who have never had an epileptic seizure, the experience is difficult to imagine – what people often think of as a seizure covers a broad swath of different forms. For parents who have to witness their child go through the trauma over

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