Tips from the WARC Awards for developing an effective social strategy

Developing an effective social strategy can be difficult, given the platforms are constantly evolving, but there are some constants.

Social platforms are constantly evolving, making the development of an effective social strategy a challenging task. At the 2017 WARC Awards presentation event in London judges and winners provided valuable insights into what it takes to craft a successful social strategy.

Strong cultural insight

Mobbie Nazir, WARC Awards judge and Chief Strategy Officer at We Are Social, painted a picture of a marketing environment increasingly fraught with cynicism on the part of consumers who have come to see brands as self-serving and untrustworthy.

Mobbie Nazir, Chief Strategy Officer, We Are Social

“Often,” she said, “consumers feel like brands are not...

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