Social platforms are constantly evolving, making the development of an effective social strategy a challenging task. At the 2017 WARC Awards presentation event in London judges and winners provided valuable insights into what it takes to craft a successful social strategy.
Strong cultural insight
Mobbie Nazir, WARC Awards judge and Chief Strategy Officer at We Are Social, painted a picture of a marketing environment increasingly fraught with cynicism on the part of consumers who have come to see brands as self-serving and untrustworthy.
“Often,” she said, “consumers feel like brands are not...