TikTok content creators: The new kings and queens of social

Content creators on TikTok are disrupting the world of marketing and media, and attracting the attention of Gen Z and millennials.

The rise of TikTok creators has been meteoric as they disrupt media with innovative content ideas, says Cassi Yang, agency lead at Hepmil Creators’ Network. During the Meltwater APAC Digital Summit, she discussed what one can expect from these creato

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