Three trends reshaping retail: Insights from Bonobos
Stephen WhitesideWarc
Online apparel retailer Bonobos launched in 2007 with a simple goal: help men find better-fitting pants. It has since introduced a wide range of other men's clothing – from dress shirts and slim line suits to vintage denim. And, in early 2014, the company introduced Ayr, a womenswear brand positioned at the midpoint between fast-fashion and luxury labels.
For Andy Dunn, ceo/co-founder of Bonobos, ecommerce remains at a nascent stage of development, both in the clothing sector and beyond. And while speaking at the Northside Festival in Brooklyn, he outlined...