Three key takeouts from The Guardian Changing Media Summit

Marketers need to reflect the world as it really is, to better appreciate the value or print media and to collaborate on data challenges.

The Guardian Changing Media Summit covered a wide range of topics - including programmatic, transparency, sex technology, bitcoin, hashtags, VR and AR, cyberattacks and data - but a common thread was that advertising should focus on being human, that marketers should connect with people by empathising with them, speaking their language and reflecting their world. This last point is, according to consultant Cindy Gallop, one of advertising’s main responsibilities.

Reflect the world as it really is

Founder of co-creation platform IfWeRanTheWorld and sex-video-sharing website MakeLoveNotPorn, Gallop spoke of the need for advertising to move away from stereotypes and reinvent what...

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