Three big retail trends in Southeast Asia for 2019

Retail brands must focus on truly knowing their customer, using data effectively and understand the online environment to find success in 2019.

Amidst a changing climate where consumers are more informed than ever before, Rajan Anandan, vice president for Google South East Asia and India, singled out three trends that brands and retailers should watch very carefully for – and the opportunities for them.

Trend 1: Over half of consumers in Southeast Asia are now online

According to the e-Conomy SEA 2018 report complied by Google and investment firm Temasek, there are about 350 million internet users across six Southeast Asian countries: Singapore, Indonesia, Malaysia, Vietnam, Thailand and the Philippines.

“More than half of Southeast Asia is online,” said Anandan...

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