Three rules for better marketing from Unilever’s Keith Weed

Unilever’s outgoing CMO, Keith Weed, shares three lessons for better marketing: putting people first, using the brand to solve real-life challenges and prioritising brand trust.

As Keith Weed, Unilever’s Chief Marketing & Communications Officer of ten years, prepares to depart the business in April 2019, he has no plans of slowing down. In his continuing role as President of the high-powered Advertising Association,...

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