Three mega-trends for B2B marketing in the next decade

The B2B Institute, a think tank funded by LinkedIn, the business-orientated social network, has outlined three major trends that it believes will shape business-to-business marketing in the next decade.

Business-to-business (B2B) marketers should place more emphasis on building brands, bigger campaigns and broader reach if they want to succeed over the coming decade.

These recommendations were made by The B2B Institute – which describes itself as ‘a think tank’ that is funded by LinkedIn, the business-orientated social network – based on analysis of 30 trends from a series of reports it has published in the last three years.

Specifically, the organization highlighted a trio of ‘mega-trends’ that can guide enterprise-to-enterprise marketers in crafting their strategies during the period to 2030:

  • Building brands beats short-term activation;
  • Blockbuster marketing beats smaller...
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