‘They’re talking to me’: how Burger King drove footfall with DOOH

Digital out of home offers new opportunities for creativity but at the start of 2017 few brands had exploited these; by the end of the year a Burger King campaign showed what was possible.

Restaurant chains see a natural ebb and flow of customers across the day, peaking at mealtimes and subsiding in between. So anything that can help drive footfall at quieter moments is going to be a bonus. That's one of the reasons Burger King took the...