Dina Marovich, svp/worldwide media and interactive marketing at Paramount Home Media Distribution, admits she’s faced a “perfect storm” of movie marketing challenges.
Think Hollywood and you think big: Big movies, big budgets, and big, big marketing programs.
“The Meg”, “Mission Impossible – Fallout”, or Disney’s “Christopher Robin” all came to movie houses this year with just that kind of support.
But “Hollywood” is no longer a collection of big-studio blockbusters. Yes, theaters drive commerce, but so do Blu-rays, DVDs and digital viewing across the likes of Netflix, iTunes, Amazon Prime, and Google...