The ten lessons behind Uniqlo's creative revival

This event report describes a talk by John C. Jay – who spent 21 years at Wieden + Kennedy and is the current president of global creative at Uniqlo – about his experiences of putting creativity into practice.

The ten lessons behind Uniqlo's creative revival

Joseph CliftWarc

John C. Jay is the president of global creative at Uniqlo. He also has an extensive background in ad agencies, having spent 21 years at Wieden + Kennedy, during which time he shaped many attire brand ads, including iconic spots for Nike.

But he's perhaps most famous in the creative community for his ten lessons for young designers. These are:

  • 1: Be authentic.The most powerful asset you have is your individuality, what makes you unique. It's time to stop listening to others on what you should do....

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