“The Talk” remains P&G’s very public (and very bold) anchor for multicultural equality

Procter & Gamble, the consumer goods giant, made a bold commitment to equality with “The Talk”, an ad based around the difficult conversations black parents are forced to have with their children.

“The Talk” is a 2018 Cannes Lions Film Grand Prix winner produced by Procter & Gamble’s “My Black Is Beautiful” initiative – a 12-year-old program that the world’s largest advertiser describes as “a celebration of the diverse collective beauty of black women.”

But, even as the two-minute spot was the recipient of one of the advertising industry’s highest accolades, its creation and wide distribution marked a remarkable moment of courage for the world’s largest advertiser.

“It’s brilliant creative work,” allowed Marc Pritchard, P&G’s chief brand officer. “And it is a moment of truth when we stepped up to take a...

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