The South Asian Decade: Ogilvy & Mather on the fast-growth markets of the future
The term "BRICs", coined by ex-Goldman Sachs executive Jim O'Neill in 2001, is seriously outdated. Instead, the growth markets of the future are not in the Brazil/Russia/India/China bloc, but are instead clustered in Asia – and South Asia in particular.
Ogilvy & Mather's Velocity 12 report
That's the main finding of Velocity 12(or V12), a new report from Ogilvy & Mather, the agency network, which was launched in June 2016. Speaking to Warc at the Cannes Lions International Festival...