The science behind effective innovation strategies

Anna Hamill

Innovation within a business is often killed off by poor internal processes: this article explains how a scientific approach to innovation can boost effectiveness by making decisions at the right time of day and prioritizing customer centricity.

When it comes to developing an effective innovation culture, using psychological techniques to spur creativity and new ideas can have a big impact on a project's future success.

"Everything we do is based on science and the latest research in neuroscience, psychology and management science on how companies can innovate or not," said Dr Amantha Imber, founder and CEO of Australia's leading innovation consultancy Inventium, at the Mumbrella MSIX conference in Sydney recently.

According to Imber, moving innovation past buzzwords and good intentions mean committing to a consistent and sustainable approach. But for many companies, this is easier said than...

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