The ‘ripple effect’ of technology at Nivea

The impact of a brand’s use of technology may extend beyond a product or service and into organisational culture.

Will technology actually help marketing? Or is it just an arms race between ever more devious marketers and their audiences who are tooling up on tech to avoid them?

At Tug Life (London, June 2018), a strand of London Tech Week, Matt Marlow, Head of G

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