The next generation of hardware: insights from CES 2016

This article focuses on the hardware, both large and small, that could ultimately change the everyday lives of consumers, from next-generation TV sets to smart fridges and self-flying drones.

The next generation of hardware: insights from CES 2016

CES – previously known as the Consumer Electronics Show – has rapidly become a bellwether gathering for client-side marketers and their agencies.

Following CES 2016, several leading executives from across the communications industry shared their takeaway insights with Warc.

This article focuses on the hardware – both large and small – that could ultimately make a meaningful impression on the everyday lives of consumers, from next-generation TV sets and record players to smart fridges and self-flying drones.

Further insights are available in a companion article: Virtual reality, next-generation cars and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands