The new rules of brand building: lessons from Just Eat, Disney and Philips

This event report analyses the process of building a successful brand, from the point of view of three established brands: Just Eat, Disney and Philips.

The process of building a brand is never finished. The details may vary depending on the sector and the age of the brand, but whether a young tech-based business or a venerable entertainment company, no-one can stand still and consider the job to have been completed.

Just Eat, for example, is "a very brand-led" business, according to global chief marketing officer Barnaby Dawe. And, he told the Guardian Changing Media Summit, held in London in March 2017, its brand vision is nothing less than "creating the world’s greatest food community". It is an ambition comparable to Nike, the sportswear...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands