The Home Depot is an expert at helping customers plan and execute a wide range of DIY projects – be it rejuvenating an outdated den, finding a new kitchen, or making the most of an outdoor deck.

In promoting the offerings available from its website and nearly 2,000 physical stores across the United States, the Atlanta, Georgia-based company has built an in-house unit charged with delivering a broad slate of content, including photography, video, written copy, and how-to guides.

“In my role at Home Depot in creative services, we’re responsible for, ultimately, content creation,” Stacie Santana, director/creative services at The Home Depot, told delegates at the 2018 CommerceNext conference held in New York in July 2018.

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Stacie Santana, director/creative services, The Home Depot