The Guardian looks beyond advertising for future growth

The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.

Ever since forecasting a seismic £87m EBITDA deficit in 2015, The Guardian has been fighting its way back to profitability. It has been a painful journey: 450 employees have been deemed surplus to requirements, and loss-making international operations in Australia and the US were forced to undergo major surgery. Yet, with only £600m left in the bank, the UK-based newspaper had reached a do-or-die crossroads.

Three years on, The Guardian – which celebrates its 200th anniversary in 2021 – expected to announce the completion of that voyage to break-even point in March 2019.

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