The four pillars of UPS' global sponsorship programs
Geoffrey Precourt Warc
When Doug Gibeaut, director of sponsorships and events for United Parcel Service, Inc. (UPS), talks about a "diverse" geography and audience, there are a set of numbers that build his case. The company delivers more than 15 million packages a day to 6.1 million addresses in more than 220 countries. So vast is its global network that UPS need to operate its own airline to ensure the integrity of its supply chain.
With a product that has no particular shape or size, the opportunity for sponsorship programs is...