If the video landscape confuses you with its abundance of abbreviations and acronyms such as OTT, SVOD, AVOD and BVOD, you’re not alone. For marketers looking to invest in TV or video, it can be a tricky area to navigate.
Speaking at the Mumbrella360 conference, Pippa Leary, Commercial Director for Digital Sales at the Nine Network explained where the area she oversees – Broadcast Video on Demand (BVOD) – sits within the landscape.
“The way we think about Broadcast Video on Demand is professionally produced video content that gets delivered by the internet to a number of different devices. It can be desktop, it can be mobile phones, it could be tablets, and more recently it's becoming connected TVs. In its simplest form, it's what you knew as television content, delivered over the internet,” Leary said.
BVOD differs from AVOD, Advertiser-Supported Video on Demand. As Leary explained: “BVOD is broadcast fully, so it's very high engagement. Unlike a lot of AVOD that you get on the market with a pre-roll, BVOD tends to be longer. It's whole episodes.”