The shifting relationship between Facebook and publishers

Facebook is rethinking the roles of public content within its newsfeed, and that means big changes for publishers who have been reliant on the platform.

Facebook’s 1.47 billion active daily users are the top priority of the business but publishers still play an important role on the platform, according to Andrew Hunter, news partnerships lead for the social network in Australia.

“People on Facebook come first. We make no apology for that. They are the ultimate stakeholders and constituents,” he told Mumbrella’s Publish conference in Sydney recently.

It was these stakeholders Facebook had in mind earlier in the year when it made a raft of changes to the algorithm that saw many publishers take a hit to their traffic.

Hunter said: “The key to...

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