The regulators are coming for your greenwashing claims

At Ad Net Zero, regulators gathered to explore the common problems they are seeing and advise brands and agencies on how to address them.

As the human impact on climate change enters the mainstream collective consciousness, you best be careful what you say you’re doing about it. 

COP26 has raised the stakes, governments are under pressure to act and in major markets around the world regulators are coming down harder than ever. In the US, for instance, the Federal Trade Commission will be publishing an updated guide in 2022, w and will kick-off a review of compliance measures.

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