The real world meets the virtual: New ideas from SXSW 2012
Hamish McKenzie
Homeless hot-spots, start-ups aplenty, and plenty of queues – this was South By Southwest Interactive, the 2012 edition, and true to form it wasn't short of headlines, controversy, or gossip.
The Austin, Texas, mega-conference continued its explosive growth this year, registering just under 25,000 paid attendees, an increase of 27% from last year.
Marketing in general was a common theme at the conference. Big digital players such as Google and Foursquare talked about their platforms, future plans, and how to better link with advertisers; and...