The Rakuten guide to sustainability

Considers what “sustainability” actually means and the impact of ESG reporting.

The ESG context

Sustainability takes many forms and it’s about more than just being green. “It’s also making sure you treat people with respect and equality,” according to Mark Haviland, EVP Brand Development & Sustainability at e-commerce firm Rakuten. “And you have a transparency and integrity in the way that you manage them.”

In corporate terms, CSR is dead, ESG is the new king: environmental issues, social issues and governance issues. “ESG really defines the sustainability of a business,” he told a session at DMEXCO (Cologne, September 2019). “And sustainability equals viability, not just being green.”

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