The race for attention at the fixtures: How grocery brands are losing £4 billion in revenue

This event report describes how neuroscience can help brands avoid lost sales to copycat supermarket own-brands by protecting fundamental signals of packaging design.

Grocery brands have a big problem with packaging. Many own-label brands mimic the packaging style of brand leaders and while most shoppers manage to distinguish one from the other, a small but significant proportion don't. Accidental 'copycat' purchases...