The “Oprah Effect” kickstarts Weight Watchers’ brand transformation

Weight Watchers, the weight-loss brand, has enjoyed success by mixing celebrity star power with the stories of consumers that have achieved inspiring results when using its service.

In December 2016, Weight Watchers stepped up its advertising with a campaign that featured Oprah Winfrey, the TV icon and lifestyle mogul.

Across several television spots – each embodying the theme "Live Fully" – Winfrey revealed her own struggles,...

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