There is only one market that exists in China, and that is the “24 hours of any consumer”, multiplied by the 1.4 billion people that live in the country – the biggest possible market size.
Zhang Tianbing, Deloitte Asia-Pacific’s...
The next battle stage for brands? The Chinese consumer's time
Zhang Tianbing, Deloitte Asia-Pacific’s consumer product and retail industry lead believes that the future competition that brands will have to fight will be for consumers’ time, not product category or territory dominance.
