The New York Times plots the podcast future

The New York Times, the news brand, is using podcasts as a new way to reach consumers with compelling content.

The New York Times has rapidly become a household brand name in podcasting thanks to “The Daily”, a show that delivers fresh audio content from Monday to Friday and now generates two million downloads every day.

Beyond this successful audio offering – which launched in early 2017, and supplies a behind-the-scenes perspective on an important news story each day – the Grey Lady has built out a slate of podcasts, such as:

  • “Modern love”:This popular crowdsourced column has been transformed into an audio experience through readings by well-known actors – like Anna Chlumsky, Zoe Saldana, and Jason Alexander....

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