The New York Times Co. advertising agency

Geoffrey Precourt

This event report shows the New York Times Co is enhancing the services it offers to brands by developing an in-house unit which is aiming to resemble a 'creative start-up'.

The New York Times Co. advertising agency

Geoffrey PrecourtWarc

"There are many kinds of audiences – and many kinds of advertising – which wouldn't work with the Times," Mark Thompson, president/ceo of the New York Times Co., told the 1,100 delegates...

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