The new rules of brand building: lessons from Just Eat, Disney and Philips

This event report analyses the process of building a successful brand, from the point of view of three established brands: Just Eat, Disney and Philips.

The process of building a brand is never finished. The details may vary depending on the sector and the age of the brand, but whether a young tech-based business or a venerable entertainment company, no-one can stand still and consider the job to have...

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