The Market Research Event: Managing the Customer Experience

WARC Online's U.S. editor reports from The Market Research Event 2008 in Anaheim, California, on the approach and methodology used by research firm Synovate to help clients manage and improve customer experience.

The Market Research Event: Managing the Customer Experience

Geoffrey Precourt

Geoffrey Precourt is reporting direct from The Market Research Event in Anaheim, California. His other reports include: How Coca-Cola’s Research Positions Global Growth. For all his reports from the conference, visit WARC's Market Research Eventblog.

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The Institute for International Research (IIR) doesn't pull any punches when it describes its annual assembly: "TheMarket Research Event [the italics belong to the organization] is the only conference in the world that you can trust to cover the latest and greatest in how...

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