The Market Research Event: Managing the Customer Experience
Geoffrey Precourt
Geoffrey Precourt is reporting direct from The Market Research Event in Anaheim, California. His other reports include: How Coca-Cola’s Research Positions Global Growth. For all his reports from the conference, visit WARC's Market Research Eventblog.
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The Institute for International Research (IIR) doesn't pull any punches when it describes its annual assembly: "TheMarket Research Event [the italics belong to the organization] is the only conference in the world that you can trust to cover the latest and greatest in how...