The L’Oréal guide to digital change

Brian Carruthers

In an era of digital disruption, beauty business L’Oréal has succeeded by changing before the need for change was thrust upon it.

For a 108-year old beauty business, change doesn't come easily, but in an age of digital disruption, L'Oréal realised that it had little option. And it has thrown itself into the process wholeheartedly.

At ad:tech London (London, November 2017), Stéphane...

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