The future of retail success in Asia is data integration

Integrating data between online and offline offers huge opportunities for retailers in Asia – this article outlines key areas of focus for building a data driven retail operation.

For the past couple of decades, believes Guillaume Bacuvier – Chief Executive Officer of dunnhumby, the question on the minds of the retail industry has been: which of the large offline retailers would be successful in building an online operat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands