The future of customer loyalty: Insights from Nectar

This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing.

The future of customer loyalty: Insights from Nectar

Andrea Sophocleous

With more than 19 million active members and partnerships with high-profile brands including Sainsbury's, BP, British Gas, eBay and Ford, Nectar has become the UK's biggest loyalty programme in the 11 years since its launch.

Andrea Sophocleous is a freelance journalist. She can be contacted at .

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