The evolution of social: learnings from VaynerMedia, Facebook and GE

Lena Roland

This event report explores the development of social from a niche, community engagement approach, to a medium for broadcast, driving business results at scale.

The evolution of social: learnings from VaynerMedia, Facebook and GE

Lena RolandWarc

Social has evolved and is now considered to be "like any other media" as opposed to something that is distinct or different, according to Eric Fulwiler, executive director,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands