The data-driven path to mass personalisation

Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor and Ben Willee of full-service agency Spinach.

In the quest to create personalised communications for large audiences, most businesses find themselves in the middle of a spectrum that progresses from crawl, walk to fly.

That’s according to Richard Taylor, senior digital strategist at full-service...

Not a subscriber?

Schedule your live demo with our team today