The CMO’s guide to B2B attribution and reporting

Some of Asia’s B2B marketers are finding marketing attribution and reporting to be a challenge, according to the marketing heads of Mercer and Adobe.

Marketing attribution and reporting remain a major challenge for Asia’s B2B marketers, with many “emerging marketers” unable to describe their lead nurturing process or attribution model. 

According to research from Adobe’s State of B2B Marketing in...

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