The changing nature of money what it means for communications

The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.

Who now bothers to check their pocket/purse/wallet for the reassuring presence of a couple of crisp £20 notes before leaving the house? Do men even have (physical) wallets anymore? It takes a while to reach a tipping point but when it comes, wh

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands