The changing face of luxury: what affluent consumers want

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.

The changing face of luxury: what affluent consumers want

Brian McGee

Even as the number of affluent households and high net worth individuals continues to grow, the traditional luxury goods industry is forecast to remain in a period of stagnation in high growth and mature markets. And while luxury shoppers and the des

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands