The challenge of building sports brands in India

This event report discusses the challenges of building sports brands in India. Perhaps the main problem at present is the dominance and ubiquity of cricket, which is a magnet for fans, brands and even the attention of the government.

The challenge of building sports brands in India

Bindu Nair

Few sports fan are as passionate as those in India. But as members of a panel discussing building and monetizing the sports ecosystem at the 2014 FICCI Frames conference – an event held in...

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