The Campbell Soup Co. gets a taste for AI-powered advertising

The Campbell Soup Co., the food company, has seen powerful results through crafting ads that are powered by Watson, IBM's artificial-intelligence (AI) platform.

In late 2017, The Campbell Soup Co. partnered with Watson, IBM's artificial-intelligence (AI) platform, to launch the second phase of a digital-advertising campaign aimed at assisting consumers in deciding what they should eat for dinner.

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