The Body Shop on embedding a purpose across an organisation

Discusses the reasons and methods behind the UK retailer The Body Shop’s embrace of a refreshed brand purpose.

The Body Shop, the now Natura-owned British cosmetics retailer, is in many ways a product of the city in which it was founded – Brighton, on the south coast of England. Environmentally-conscious, vocal about what it believes and wildly successful, th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands