The art of persuasion along the customer journey

This event report outlines a "human-centric" approach to shopper marketing, based on analysis conducted by Arc Worldwide, a division of Leo Burnett.

The art of persuasion along the customer journey

Geoffrey Precourt Warc

The art of persuasion in shopper marketing has been reshaped by all kinds of science: The ubiquity of mobile engagement and the algorithms that support social media, for instance, a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands